Digital marketing was a small element in a marketing campaign. Today, a marketing campaign focusses on digital marketing as its main element. Digital marketing may be 3 decades old but the last decade has seen more growth in digital marketing, that the world has literally changed from it.
Over the Last Decade, People have Become More Attached to their mobile phones using them as payment methods, a map, an alarm, and a friend – among many other things. It’s easier today for customers to know the ins and outs of your brand because they can easily interact with it at their fingertips.
In the Past Decade Things were much simpler, just think about the fact that there were only a few Smartphones to choose from and the world wide web really wasn’t that wide or connected as it now. The information pool was nowhere near where it is now. To be able to decide on purchasing a product or service was not as hard because the options to do so were so limited.
Now fast forward to 2020 and you have thousands of website options to help you decide on any one product or service.
As the world becomes more digital and more connected, the way that we use marketing has to change and adapt accordingly.
Digital Marketing Industry in India:
The Digital Marketing industry in India is spreading to almost all the business sectors. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems, and content management.
The Power of Digital marketing allows geophysical barriers to disappear, making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow the business to communicate and form a transaction anywhere and anytime.
The digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in digital marketing trends is making a very substantial impact on marketing and advertisement. The big picture of the digital marketing industry in India cannot be complete if a short preview of the past digital marketing statistics is not made.
Top 6 Reasons Why Digital Has Become A Top Priority for Marketers Over Traditional Channels
1. Effects of Spending in The Traditional Channels
Investing in Advertisements in traditional media channels like TV, newspapers, and magazines have been negatively affected by increased spending in digital codecs, including online variants of magazines, newspapers, and digital video replacing the traditional TV ad. The growth in digital media and the stagnation in traditional media emphasize an overarching bias that has overshadowed the last couple of years.
2. Everything Has Turned to A Mobile Fit
Today, mobile is already one of the fastest-growing media channels as it is the ready-to-connect device. Mobile’s surge has redrawn marketing budgets and strategies, escorted in new ad merchandise and systems, and caused a radical change in the relationship between brands and consumers.
3. Social Media Channels Are Becoming A Great Boon To Marketing Platform
Mobile users are growing each day. Grasping this fact many Social media channels from Facebook to Snapchat are looking to bulk up their progressive advertising services and keep growing as important players. Through the social media channels, an entrepreneur can easily recognize whom to reach, the way to attain, and target those certain groups of people for the fruitful results.
4. It Is Targetable, Tangible and Trackable
The three T’s are feasible only in Digital Marketing. Through this, an entrepreneur can know where to target, how to craft those tangible results from the raw data, and how to track the leads and ROI.
5. The Struggle with Advert Blocking Is Real
The ad-blocking debacle grew to new heights in 2015, with the ad enterprise looking to solve the problem before it gets out of hand in 2016. Consumers have adapted to ad blocking as a way to voice their concerns and turn to their favored user experience.
6. Easy to Focus on The Consumer
The old quote always exists, “The Consumer is the King” Customer revel is the utmost enduring way to build allegiance and advocacy with consumers. With digital marketing, it is easy to outreach targeted audiences and make them stay with the businesses.
With the incredible perks those exist in digital marketing and the way it helps business in blending befitting digital marketing strategies that are custom-fit for any kind of business right from start-up to massive corporations, it is getting more popular and companies are choosing it up in the past decade.